Forget Growing Old, We’re Growing Forward
Ageing isn’t decline. It’s reinvention. As we enter the era of 100-year lives, the ripple effects are reshaping business, culture, and how we prepare for the decades ahead.
{Podcast} The Biggest Shift at Google I/O 2025 Wasn’t What You Saw, It’s What You’ll Now Stop Doing
What Google released at I/O 2025 wasn’t just new tech — it was a new default. In this deep foresight dive, Morris Misel explores the invisible shift from tools to teammates, answers to assumptions, and decisions to delegation.
I Taught the Marketing Bible. Then I Started Tearing Out Pages and Writing in the Margins.
What happens when the theories you once taught no longer match the market you’re seeing? In this reflective piece, Morris Misel unpacks how teaching Kotler-era marketing laid the foundation for his foresight practice—and why he now tears out pages and writes in the margins of that so-called marketing bible.
We’re Not Just Using AI Differently — We’re Needing It Differently
In 2025, people aren’t just using AI to think better — they’re using it to feel better. Morris Misel explores what this shift means for strategy and leadership.
The KPIs I Give to Leaders Who Ask: ‘How Do We Know If AI’s Working?’
If you’re asking “How do we know if AI is really working?” this article is your answer. Business futurist Morris Misel shares the human-centred KPIs he uses with CEOs and leadership teams to measure what matters beyond efficiency.
PTFA: Why We Can’t See Tomorrow Clearly Anymore
Discover PTFA—Past Trauma Future Anxiety—and why it’s one of the most common, yet overlooked reasons people and organisations resist change. A personal, powerful take from futurist and crisis counsellor Morris Misel.
