The Employer Trust Window: Why It Closes Without Warning
Edelman 2026 data puts employer trust at 78%. Morris Misel explains organisational trust collapse and why peak trust is a warning, not a win. What to do now.
Edelman 2026 data puts employer trust at 78%. Morris Misel explains organisational trust collapse and why peak trust is a warning, not a win. What to do now.
When the past runs the room and the future feels threatening, organisations cannot learn or prepare. PTFA names the pattern, and that is how you begin to move through it.
The measure of a good future is not whether it is efficient or technologically impressive. It is whether the people living inside it can trust it, navigate it, and retain their dignity.
Most futures thinking tells you what might happen. Immediate Futures tells you what is already happening, and what you can do about it now, before the window closes.
Most organisations are approaching AI adoption backwards, automating first and asking the strategic question later. The HUMAND framework is the tool for asking it right.
In 2016 in Perth I said it was never humans versus machines. Ten years later, the machines arrived on schedule. The human wisdom layer did not. This is what I heard in a Brisbane boardroom last week, and why the gap between the machine curve and the wisdom curve is where AI ROI goes to die.