Invite only, audio only, IOS only, new app #Clubhouse is taking the social media world by storm. It was created in March 2020 by Paul Davison and Rohan Seth, immediately valued at US$100 million, has just 9 employees, has the celebrity pulling power to get Elon Musk, Oprah, Drake.

When signals like #Clubhouse mania emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether #Clubhouse mania will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.