Despite the fact we have gorged on at-home on demand viewing over the last year, it’s way to early to announce the imminent death of cinema’s, but like everything else on the planet it wilt take a while for us to return to them, but when we do the cinema industry will have change.

When signals like Cinema’s are not dead! emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Cinema’s are not dead! will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.