I remember back to dial up internet in the 1980’s, when it was all so new, so clumsy, so promising, so useless, and so unbelievable and we are at that same juncture in time now, staring at what will become the new digital interface of the future and saying that new, clumsy, usele.

When signals like This is what the internet will become within 10 years emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether This is what the internet will become within 10 years will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.