This week Apple announced a new range of upgrades and new tech and in this week’s segment Radio Hong 3’s Phil Whelan and I explore all things new and shiny in the Apple world and also the latest scheme for a space elevator. Listen now (18 minutes 32 seconds) Frequently Asked Ques.

When signals like New shiny apple toys + a space elevator emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether New shiny apple toys + a space elevator will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.