Just in case isn’t a good enough reason to take out insurance anymore. Each year we receive an insurance premium that in advance assumes what we might do in our property, drive in our car, or maintain health and wellness. These are pure actuarial guesses based on people like you .

When signals like Insurance, but not as you know it! emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Insurance, but not as you know it! will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.