For as long as we’ve been on this earth, we’ve looked up to the skies and envied the birds on their ability to fly. About 120 years ago we began to figure out how we might be able to join them and ever seen then the race is on in earnest for higher and faster [].

When signals like Fly Melbourne to Perth in 12 minutes emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Fly Melbourne to Perth in 12 minutes will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.