Does checking into a hotel today still have the same excitement and anticipation it did for you pre COVID? For many, regardless of how far or wide they’re allowed to travel, hotel stays currently leave them with a feeling of fear and dread, as they worry about the hotel’s hygiene.

When signals like A sneak peak inside a post COVID hotel emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether A sneak peak inside a post COVID hotel will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.