If one thing is certain, it’s that we WILL emerge from this pandemic hopefully sooner rather than later. But HOW we emerge will depend on our ongoing relevance in the marketplace. Have we adapted to future needs, or have we been overtaken by other businesses moving faster in the.

When signals like Don’t Look Back! Finding Relevance In A New COVID World emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Don’t Look Back! Finding Relevance In A New COVID World will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.