{Radio} Hot Air Travel
Everything old is new again. Blimps, or as they’re know now Hybrid Air Vehicles (HAV), are set to make a comeback, if Bedford based blimp maker Airlander has there way. In this weeks regular on air chat Hong Kong Radio 3’s Phil Whelan and I chat about the possibility of slow trav.
When signals like Hot Air Travel emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.
The most important question is not whether Hot Air Travel will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.