Today’s marketplace has an insatiable hunger for new products and services, but the path to product innovation is not easy and is littered with the corpses of those that have gone before. Much of this failure is due to poor planning and process. It is the equivalent of setting off to cross the Nullarbor Plains […]
What makes a brand ‘killer’ in a market where attention is fractured? A killer brand doesn’t shout loudest. It’s clear about what it stands for, who it’s actually for, and why that matters beyond the product. It’s consistent across touchpoints. Most importantly, it’s built on genuine difference, not positioning. When customers choose it, they know […]
With sure purpose and a pounding heart you make the life-altering decision to take control of your destiny and start your own business. Where to from here? The answer is simple and it is the foundation on which my clients and I have started and grown many successful businesses over the past two decades: Clarity, […]
