{Radio} The Future of Giving
Don’t believe what you’ve been told, we are a more generous and kind people than we believe ourselves to be; 95% of what we did to get us all through this year proves it and the next generations are right on board and committed to giving and helping.
What has changed is the third hand distant philanthropy, charity, giving model of a tax time or monthly subscription donation is not the norm anymore, rolling your sleeves up getting to know the need, provide solutions, time and effort is and in this week’s on air chat Hong Kong Radio 3’s Phil Whelan and I get under the bonnet of what charity might look like in the future and explore why transparency, technology, generational change and evolving attitudes toward wealth are reshaping donors’ approaches to giving and ask and answer:
- How do we achieve an estimated additional $350 billion required —above and beyond what was already being spent— to achieve the United Nations’ Global Goals to globally end extreme poverty
- What is the collaborative giving model – for example the Bill Gates Giving Pledge
- Examples of crowdfunding and online fundraising sites
- What do we need to be careful of, when donating online
Have a listen now…
Frequently Asked Questions
Q: How is technology changing the future of giving?
By lowering the transaction cost of giving, enabling more direct connections between donors and recipients, and creating new accountability mechanisms. Crypto philanthropy, donor-advised funds, and micro-giving platforms are all signals of a sector in structural transition.
Q: What does the next generation of philanthropists value?
Transparency, impact evidence, and alignment with personal values over institutional affiliation. Gen Z and millennial donors are more likely to give directly, more likely to demand measurable outcomes, and more likely to use giving as part of a broader values-aligned lifestyle than previous generations.
Q: What are the ripple effects of these changes for traditional charities?
Significant. The organisations that built their fundraising models on institutional relationships and legacy donors are facing a transition. The adaptation required is not just technological — it is cultural. Demonstrating genuine impact in ways that resonate with a younger, more sceptical donor base requires different thinking.
Q: Can Morris Misel speak to our charity, foundation, or social sector audience?
Yes. The not-for-profit and social sector is a regular area of keynote and workshop work for Morris. Book at morrismisel.com.
Don’t believe what you’ve been told, we are a more generous and kind people than we believe ourselves to be; 95% of what we did to get us all through this year proves it and the next generations are right on board and committed to giving and helping. What has changed is the third.
The window between a signal arriving and it demanding a response is shortening. The Future of Giving is already shaping strategy conversations in forward-looking organisations. Treating it as a future concern rather than a present one builds a preparedness gap that will have to be closed under pressure.
The most important question is not whether The Future of Giving will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.
