{Radio} Careful your clothes are watching
We all wear them and for millennium clothes’ main purpose is to cover us up, make us look and feel good, keep us safe and help us stay warm or cool, but perhaps their capable of so much more.
Smart clothing is one of the next big “things” to hit our lives, a\d what what was once passive and non-utilitarian, now with the help of technology is becoming active and utilitarian.
Imagine clothes that can change colour to match your needs and environment.
What about clothes that can dynamically and independently change density to help regulate your body temperature?
Behind the scenes in the world of fashion, we’re seeing retailers like Amazon and Zara using Artificial Intelligence, social media and a deep understanding of their users to alter production runs hour by hour. Yesterday’s favourite dress colour searched for on on social’s was blue, lets make more blue dresses now and ship them out to stores tomorrow.
And doesn’t it seems to make sense that dirty clothes should be able to “speak” to a wash machine and tell it what stains its has and how best to wash it and why can’t the clothes we wear also monitor our health vitals, let us know when something wrong or call for help if and when we can’t.
Listen now to Triple M’s Anthony Tilli and I chatting about these and other near future smart clothing possibilities in this weeks Future segment.
We all wear them and for millennium clothes’ main purpose is to cover us up, make us look and feel good, keep us safe and help us stay warm or cool, but perhaps their capable of so much more. Smart clothing is one of the next big "things" to hit our lives, a\d what what [].
When signals like Careful your clothes are watching emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.
The most important question is not whether Careful your clothes are watching will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.
