I promise the events and incentives industry will be back, better than ever! It’s a promise I made this week to an old ABC radio buddyAdelaine Ngon her brand new podcast Events & Incentives. Listen to the webisode to find out why I’m so sure and what the industry has to do right .

When signals like Why I’m so sure the events industry is coming back emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Why I’m so sure the events industry is coming back will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.