We have always looked to others for inspiration, direction, knowledge, companionship and a sense of belonging and the search extends well beyond our physical family and friend circles.to now include online influencers. Why are some people able to get millions of people to follow .

When signals like The Rise of the Robot Influencer emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether The Rise of the Robot Influencer will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.