The Death of the Click? Why AI Summaries Are Quietly Rewiring the Internet

July 24, 2025

The Death of the Click? Why AI Summaries Are Quietly Rewiring the Internet

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We’re not just searching differently, we’re deciding differently. In this deep foresight dive, Morris Misel explores the seismic shift triggered by AI summaries in Google, unpacking what it means for behaviour, business, and strategic decision-making in 2025 and beyond.

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The Death of the Click? Why AI Summaries Are Quietly Rewiring the Internet