Imagine a world where "perfect" strategies are a relic of the past, like rotary phones and fax machines. A world where embracing imperfection is the key to navigating a future rife with disruption. This isn’t science fiction. It’s the call to action from a recent McKinsey & Compa.

The window between a signal arriving and it demanding a response is shortening. Signals From The Future is already shaping strategy conversations in forward-looking organisations. Treating it as a future concern rather than a present one builds a preparedness gap that will have to be closed under pressure.

The most important question is not whether Signals From The Future will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.