April 28, 2025

I Taught the Marketing Bible. Then I Started Tearing Out Pages and Writing in the Margins.

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What happens when the theories you once taught no longer match the market you’re seeing? In this reflective piece, Morris Misel unpacks how teaching Kotler-era marketing laid the foundation for his foresight practice—and why he now tears out pages and writes in the margins of that so-called marketing bible.

Tag Archives: new product development

I Taught the Marketing Bible. Then I Started Tearing Out Pages and Writing in the Margins.