April 28, 2025

I Taught the Marketing Bible. Then I Started Tearing Out Pages and Writing in the Margins.

Strategic Foresight, business education, rethinking marketing, C-suite insights, innovation strategist, future of business, keynote foresight, leadership foresight, new product development, customer experience, context driven strategy, CEO strategy, marketing transformation, marketing future trends, power and persuasion, executive foresight, brand strategy, consumer behaviour, marketing decision making, HUMAND model, management thinking, foresight strategist, future of marketing, Morris Misel, PTFA, marketing theory, marketing keynote, marketing lecturer, Keynote Speaker, event futurist, disruption in business, Marketing Strategy, Kotler marketing, marketing mythbusting Retail, Consulting, Business, education, Horizon Trends, article, People, Technology, AI, Work, human resources, Innovation

What happens when the theories you once taught no longer match the market you’re seeing? In this reflective piece, Morris Misel unpacks how teaching Kotler-era marketing laid the foundation for his foresight practice—and why he now tears out pages and writes in the margins of that so-called marketing bible.

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I Taught the Marketing Bible. Then I Started Tearing Out Pages and Writing in the Margins.