Who the hell cares where you’re having coffee and with whom. Why should I be impressed that you have 100,000 Facebook friends and 1 million twitter followers. Really just get over it and let’s move on.

I hear these rants everyday from my audiences and clients as they collectively pray that Social Media will disappear.

The bad news is it isn’t going to.

Over the last 30 years we have grown ourselves a new shiny virtual planet.

For the last ten years we have tentatively moved our day to day activities into it and begun to look around and wonder what else is out there.

In the last few years, as we begin to feel increasingly at home in our virtual world we eagerly look around to see what our fellow inhabitants are doing and saying.

We peer longingly over virtual fences to discover what our extended family, friends, colleagues and brands are up to and re-imagine ways and purposes to connect and share with our newly acquired extended on-line family and virtual tribe.

Social media is the roots of this new communication and sharing engine.

In this weeks radio segment Jason Jordan of Perth’s 6PR and I chat about what social media really is, what it may become, how to make best use of it and how to remain safe, healthy and sane through the experience.

We also chat about the Occupy Wall Street movement as an example of a global physical phenomenon that takes part of its sustenance from the on-line world.

Listen now:

and listen each Sunday at 4.40 p.m. (WST)