Staying ahead of trends can be a challenge and a chore. It often feels as if you are no sooner you up on the latest fashion, app or ‘super’ food fad when it’s already being replaced by something new. Fortunately, we have Morris. In his Nightlife podcast Tony Delroy of ABC local r.

The window between a signal arriving and it demanding a response is shortening. #2015 Trends the who, what, where and how of the next is already shaping strategy conversations in forward-looking organisations. Treating it as a future concern rather than a present one builds a preparedness gap that will have to be closed under pressure.

The most important question is not whether #2015 Trends the who, what, where and how of the next will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.