We waste 106 days of our lives searching for parking spaces! | ABC, 4BC, 3AW, 5AA

On the back of a keynote I’ve delivered on the Future of Driving and Car Parking, we sent out this media release and have had a huge reaction, in just 24 hours I’ve done a ton of radio and newspaper interviews with many more ahead.

Navigating a city centre multi-story car park, or reverse parking in a tight spot is to any, one of life’s more stressful experiences. However, according to leading business futurist Morris Miselowski, car parks as we know them could soon be a thing of the past.

The predictions are being unveiled at the annual Car Park Association annual conference, and, with the average driver wasting 106 days of their life looking for parking spaces, it could be music to the ears of many!

According to Morris, while car parks currently play a major role in our towns and cities, we will soon see a shift from a centralised system to a decentralised system, which in turn will mean less car parking spaces. This is due to fewer people driving overall, a rise in car sharing schemes and better quality public transport, not to mention an increasingly decentralised workforce, with migration from city centres to local areas.

Electronic valet parking

Technology is also set to change the way we park our cars forever. Self-parking cars will offer the biggest developments. Operating via an on-board app, cars will automatically drive around to find a space on their own, then send the owner a message to tell them where it is parked, before returning to you when you need it.  A number of major car manufacturers, including Volvo, are already trialing this technology.

Innovative airport parking

Airport parking could also become a lot cheaper. We will see a rise in Flight Car service, where instead of leaving your car in a long-stay car park, you rent it to others who need it while you’re away, before returning it cleaned and with a full tank of petrol. This is another example of the booming ‘sharing economy’ and carries with it many benefits.

Morris Miselowski, says: “Parking your car is one of those activities that no one particularly enjoys. It can be stressful, difficult, time consuming and expensive when you finally do find a space. That’s why it’s so fascinating that technology is in effect, designing-out this chore. Parking your car, manually, at least, will soon – thankfully – become a thing of the past.”

Here’s just a few of the radio interviews:

ABC WideBay Radio -David Dowsett

3AW Melbourne – Allan Pearsall

4BC Brisbane – Clare

ABC Northern Territory

5AA Adelaide – Will Gooding

and click here to read the SMH / Age / Canberra Times / WA Today story


What is We waste 106 days of our lives searching for parking?

On the back of a keynote I’ve delivered on the Future of Driving and Car Parking, we sent out this media release and have had a huge reaction, in just 24 hours I’ve done a ton of radio and newspaperinterviewswith many more ahead. Navigating a city centre multi-story car park, or.

How does We waste 106 days of our lives searching for parking affect strategic decisions in organisations?

When signals like We waste 106 days of our lives searching for parking emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

What should business leaders understand about We waste 106 days of our lives searching for parking?

The most important question is not whether We waste 106 days of our lives searching for parking will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.

About Morris Misel

Morris Misel is a foresight strategist and keynote speaker based in Melbourne, Australia, whose ideas reach more than a million people each year across five continents. Over 30 years he has delivered 2,800+ keynotes across 160 industries in 25 countries, held a weekly radio segment on Hong Kong Radio 3 for 20 consecutive years, and keynoted at TEDx Australia.

He holds 11 International Awards for Foresight and Innovation, is a Member of the G100 Einstein Global Future Think Tank, and serves as Chair and Industry Fellow of the Griffith University Inclusive Futures Industry Advisory Board. His frameworks, HUMAND™, PTFA™, Ripple Effects™, Immediate Futures™, Inhabitable Futures™ and Decision Trust Zones™, are his own rather than borrowed models.

Enquire about a keynote or workshop →  ·  All booking enquiries to Sylvia Misel

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