– written by Emma Reynolds news.com.au THEY’RE derided as lazy and selfish, but it turns out we may be better off when millennials run the world. While Gen Y has been called materialistic, entitled and uncaring, increasingly experts claim the exact opposite is the case. As "Gener.

When signals like Why the world will be better in Gen Y’s hands / emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Why the world will be better in Gen Y’s hands / will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.