Ahead of its release on the 24th April there are already counterfeit Apple watches being sold in China and Hong Kong as well as paper facsimiles of it to be sent into the afterlife with departed love-ones, but this is not what triggered this weeks regular chat with Phil Whelan of.

When signals like To Apple Watch or not emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether To Apple Watch or not will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.