With current global sales of $110 billion rising to $335 billion in 2025 there’s obviously a growing online marketplace, but referring to is the sharing economy does it no service, in fact it only confuses the debate. The sharing economy / collaborative economy / peer-to-peer or .

When signals like The sharing economy is dead. Long live the online emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether The sharing economy is dead. Long live the online will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.