ABC Radio Australia – FutureTech Segment – 11 June 2010
Business Futurist | Foresight Strategist
If you’ve read this far, something probably connected.
Maybe it put words to something you’d been sensing but couldn’t quite land. Maybe it made something complicated feel clearer. Maybe it unsettled a position you thought you’d settled.
Good. That’s where this work lives.
Not forecasting. Not scenarios at 2050. Not more noise. What’s already moving. The shifts most organisations can’t yet see, name, or understand the full weight of. What it means. What to do about it while it’s still a possibility, not a problem. Short term and long.
Morris Misel has been doing this for 30 years across 160 industries, with boards, executive teams, and leadership groups in Australia and internationally. More than 2,800 engagements. Over a million people a year through conferences, boardrooms, and media.
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Choose Forward.
Radio created space for ongoing conversation about technology impact on work and society without the noise of commercial hype. A radio segment could explore what a technology shift actually meant for listeners daily decisions and organisations. This made it an unusual channel for foresight thinking. Radio listeners were often decision makers who valued substance over sensation.
Quality radio segments offered curated perspective: someone with genuine foresight experience explaining what a technology shift meant, why it mattered, and what to watch next. This was different from tech news, which often reported what happened but not what it meant. For busy leaders, this contextual layer was essential. The best sources edit aggressively and explain impact, not just features.
Australian organisations often face a timing gap: shifts visible in US and European markets arrive here with lag. Radio conversations about emerging technology gave Australian leaders an opportunity to prepare before disruption arrived locally. A leader who understood global signals six months early could begin repositioning their organisation before competitors noticed the shift was coming.
When technology changes how communication works, it reshapes expectations across every sector. A 2010 conversation about emerging tech wasn’t just for IT professionals. It was for retail managers, healthcare administrators, and educators who would soon face customers and staff expecting different tools and workflows. Radio made this connection visible.
Listen for two things: what the speaker says is changing, and what they say organisations should prepare for. The first is description; the second is strategy. A good future-focused radio segment answers both. Ask yourself: which of my competitors has already heard this? And what would I need to change now to not be caught flat-footed when this shift arrives locally?
