The red cordial high we used to get from new tech, gadgets and gizmos is over. We know that tech, the internet and the digital world is in our pockets, briefcases, handbags, in the things we wear and carry, but we’re over it all we really want now is perspective and purpose. I’ve.

When signals like Life on Demand emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Life on Demand will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.