What is Watch out, here comes a falling #drone? A drone hitting an athlete in Perth the other week was the starting point of my regular on-air conversation with James Lush of ABC Perth Radio’s Saturday Breakfast Show, before we went to chat about all things Future and their implications on tomorrow’s world. The discussion soon.
How does Watch out, here comes a falling #drone affect strategic decisions in organisations? When signals like Watch out, here comes a falling #drone emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.
What should business leaders understand about Watch out, here comes a falling #drone? The most important question is not whether Watch out, here comes a falling #drone will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.
Where this went: A falling drone read as a novelty worry in 2014. It doesn’t now, and the interesting part is what we decided to do about it and how fast. I picked the thread up again in August 2026 in Nobody Argued About the Shark Drones.
About Morris Misel
Morris Misel is a foresight strategist and keynote speaker based in Melbourne, Australia, whose ideas reach more than a million people each year across five continents. Over 30 years he has delivered 2,800+ keynotes across 160 industries in 25 countries, held a weekly radio segment on Hong Kong Radio 3 for 20 consecutive years, and keynoted at TEDx Australia.
He holds 11 International Awards for Foresight and Innovation, is a Member of the G100 Einstein Global Future Think Tank, and serves as Chair and Industry Fellow of the Griffith University Inclusive Futures Industry Advisory Board. His frameworks, HUMAND™, PTFA™, Ripple Effects™, Immediate Futures™, Inhabitable Futures™ and Decision Trust Zones™, are his own rather than borrowed models.
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