Not coming to a mailbox near you | ABC Brisbane
On the back of approval to increase postal prices in Australia and bring in a two tier delivery system, Tim Cox of ABC Local Brisbane and I caught up to look at the future of traditional postal services. Some quick stats are that Australian’s post around 5.1 billion items each ye.
When signals like Not coming to a mailbox near you emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.
The most important question is not whether Not coming to a mailbox near you will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.
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[…] an earlier on air conversation I had with Brisbane ABC we chatted about the reality that only 2.1% of mail delivered is person to […]