On the back of a keynote I’ve delivered on the Future of Driving and Car Parking, we sent out this media release and have had a huge reaction, in just 24 hours I’ve done a ton of radio and newspaperinterviewswith many more ahead. Navigating a city centre multi-story car park , or.

When signals like We waste 106 days of our lives searching for parking emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether We waste 106 days of our lives searching for parking will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.