“What do you want to be when you grow up?” is such a dumb question | Channel 9’s Today Show Segment

What is "What do you want to be when you grow up?

With today’s students looking at a lifespan of 150 years, a work-span of 80 years and the reality of at least 6 careers and 14 jobs in this time,asking a child today what they want to be when they grow up is useless. Today’s kids will be and do so many things and many of [].

How does "What do you want to be when you grow up affect strategic decisions in organisations?

When signals like "What do you want to be when you grow up emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

What should business leaders understand about "What do you want to be when you grow up?

The most important question is not whether "What do you want to be when you grow up will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.

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