On the eve of Apple’s annual announcement of all things new and shiny, Phil Whelan of Radio HK3 and I caught up to chat about what might be, why it might be and what won’t be but gee it would be nice if it was. The first safe bet is that the newest iPhone will [].

When signals like What Apple will and won’t announce / Hong Kong Radio 3 emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether What Apple will and won’t announce / Hong Kong Radio 3 will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.