Last Sunday, I had a huge response to a series of porn posts on my Instagram account, all put there by your not so friendly hacker (I promise), who I’m assuming is based somewhere in Russia by their email address: i******k@m***.ru). Some really interesting lessons learnt, firstly.

When signals like new Instagram porn site emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether new Instagram porn site will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.