On the back of a regular global report that shows what we are doing on line every minute of every day Anthony Tilli and I look at some of the stats and explore why? http://businessfuturist.com/wp-content/uploads/2016/05/an-internet-minute-9-May-2016.mp3 Frequently Asked Question.

When signals like What happens in an internet minute emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether What happens in an internet minute will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.