A new electronic alter has been erected – all hail the Apple iPad
Business Futurist | Foresight Strategist
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Not forecasting. Not scenarios at 2050. Not more noise. What’s already moving. The shifts most organisations can’t yet see, name, or understand the full weight of. What it means. What to do about it while it’s still a possibility, not a problem. Short term and long.
Morris Misel has been doing this for 30 years across 160 industries, with boards, executive teams, and leadership groups in Australia and internationally. More than 2,800 engagements. Over a million people a year through conferences, boardrooms, and media.
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Devices have become spaces where people direct attention, reverence, and hope. The iPad isn’t just a tool; it’s where people work, create, connect, and increasingly, where they seek meaning and answers. The language of “altar” captures something real: technology is now a focal point for collective attention and emotional investment that historically belonged to religious and community spaces.
When a device becomes an altar, it means people have transferred spiritual and existential needs onto technology. They trust the device to deliver certainty, connection, and purpose. For organisations, this signals a trust vacuum: traditional institutions and leadership have lost authority to provide those anchors. People are seeking meaning through tools rather than people.
Sacred objects demand protection, investment, and reverence. When devices become altars, organisations prioritise access, updates, and device management with almost religious intensity. Decision-making often orbits around technology platforms and what they make possible. This can blind organisations to what’s actually needed versus what the device enables. The device shapes strategy rather than strategy shaping device use.
Treating technology as sacred often reflects beliefs that devices provide solutions to human problems, that updates or upgrades will resolve organisational friction, or that being digitally connected equals being genuinely connected. It can mask deeper issues: poor communication, unclear purpose, or absence of authentic leadership. The device becomes a substitute for difficult human conversations and decisions.
Watch how your organisation responds when devices fail or need replacement. Notice what happens when people feel their digital spaces are threatened. Organisations that understand device reverence can harness it, but they must also build resilience beyond technology and restore human-centred trust, purpose, and decision-making that technology alone cannot deliver.