Most of us would answer this question in the affirmative and would look for ways that we could maintain or achieve a sense of wellness and good health and this growing belief that we can and should live healthier lives is spurring on the health (r)evolution. The March to Wellness.

When signals like To be well, or not to be well emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether To be well, or not to be well will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.