Technology: What is the right amount for you? / Coca Cola Journey
Does technology pull us apart or bring us together? How to find the perfect balance? In a recent movie an unsettling scenario is served up for anyone with a smartphone. Seven friends come together for a dinner party and the host suggests a game. Everyone must put their phone on t.
When signals like Technology emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.
The most important question is not whether Technology will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.