You’ve got to love a story that starts by assuming that physical meetings are going to end and business travel will soon become redundant., it’s just like the hype and hysteria around Skype, VoIP and other teleconferencing tools a few years ago when everybody was sure the events .

When signals like It’s not a ghost, it’s just a hologram / ABC Canberra emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether It’s not a ghost, it’s just a hologram / ABC Canberra will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.