ABC Radio Australia – FutureTech Segment – 28 May 2010
Business Futurist | Foresight Strategist
If you’ve read this far, something probably connected.
Maybe it put words to something you’d been sensing but couldn’t quite land. Maybe it made something complicated feel clearer. Maybe it unsettled a position you thought you’d settled.
Good. That’s where this work lives.
Not forecasting. Not scenarios at 2050. Not more noise. What’s already moving. The shifts most organisations can’t yet see, name, or understand the full weight of. What it means. What to do about it while it’s still a possibility, not a problem. Short term and long.
Morris Misel has been doing this for 30 years across 160 industries, with boards, executive teams, and leadership groups in Australia and internationally. More than 2,800 engagements. Over a million people a year through conferences, boardrooms, and media.
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Choose Forward.
In May 2010, Facebook and iPad represented fundamental shifts in how people connected and consumed information. These platforms weren’t just new products—they signalled a broader shift from desktop-centric computing to mobile-first access, from passive content consumption to participatory social networks, and from geographic to digital communities.
Social platforms were rapidly reshaping employee behaviour, customer expectations, and brand perception. Organisations that didn’t grasp the implications faced disruption. Morris Misel’s radio segment highlighted that this wasn’t about adopting technology—it was about understanding the ripple effects on trust, decision-making, and how people worked together.
Quit Facebook Day was a May 2010 protest movement questioning Facebook’s data practices and privacy model. It revealed an early signal that technology adoption wasn’t frictionless. People were sensing that convenience came with hidden costs—a pattern that has intensified since, now centring on algorithmic influence and data governance.
iPad bridged professional and consumer computing. Unlike earlier devices, it created a new category—neither phone nor laptop, but immersive and portable. This blurred the line between work and personal life, raising questions about boundaries and attention that organisations still grapple with today.
The real insight wasn’t about specific technologies. It was that major shifts create winners and discomfort simultaneously. Leaders who prepared saw opportunity; those who waited saw disruption. Today’s decision-makers face the same challenge with AI—understanding the second and third-order effects before they become crises.
Test answer
TEST APPEND
In May 2010, Facebook and iPad represented fundamental shifts in how people connected and consumed information. These platforms signalled a shift from desktop-centric computing to mobile-first access, from passive consumption to participatory social networks.
Social platforms were reshaping employee behaviour, customer expectations, and brand perception. This wasn’t about adopting technology—it was understanding ripple effects on trust, decision-making, and how people worked together.
Quit Facebook Day was a May 2010 protest questioning Facebook’s data practices. It revealed that technology adoption wasn’t frictionless. Convenience came with hidden costs—a pattern intensified today around algorithmic influence.
iPad bridged professional and consumer computing, creating a new category—neither phone nor laptop. This blurred work and personal life boundaries, raising questions about attention organisations still grapple with.
The insight wasn’t about specific technologies. Major shifts create winners and discomfort simultaneously. Leaders who prepared saw opportunity. Today’s decision-makers face the same challenge with AI.
A: Test
