There’s nothing like face to face networking. Looking someone in the eye and getting to know them, finding out what makes them tick and where you might fit in to each others world, but as useful as it is, it’s not always possible, or practical. If you are geographically challenge.

When signals like Reach out and touch someone in cyberspace! emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Reach out and touch someone in cyberspace! will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.