We’ve spent the last 30 years putting ourselves on line and becoming discoverable, it’s now our machines turn. Just like social media allows us to find each other across time and place, to interact, to discover, to speak, to listen, to inform, to engage, to transact, to query, to.

When signals like Do machine mothers know best emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Do machine mothers know best will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.