Some great stats have just been released on what Australia’s are doing NOW online, where they’re spending their digital time and on what. correction: Australia’s population at Jan 2014 is 23,345,963 Frequently Asked Questions Q: What did the 2014 data reveal about Australian onli.

When signals like What are Australian’s really doing online emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether What are Australian’s really doing online will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.