The number of drone related media releases, stories, contacts and media requests I have had over the past few weeks has gone into overdrive. Australia Post’s announcement that they would trial drone deliveries in remote areas brought the story back to Australia and although this .

When signals like Look it’s a bird, it’s a plane, no it’s a #drone 4BC, emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Look it’s a bird, it’s a plane, no it’s a #drone 4BC, will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.