Not everyone was thrilled with the record breaking 13 million new Apple iPhones 6 and 6s’s sold in its first 3 days, Hong Kong’s annual iPhone re-sellers, those that stand outside Apple store’s selling the new iPhone at anywhere between 120% and 200% markup, traditionally do bris.

When signals like 13 million iPhones sold in 3 days why emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether 13 million iPhones sold in 3 days why will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.