Who can resist a talking smart fridge, not Glynn Greensmith of ABC’s It’s Just Not Cricket, who in one of our increasingly regular chats wanted to explore Samsung’s smart fridge on display at this years CES (Consumer Electronic Show) in Las Vegas. For decades we’ve been promised .

When signals like Talking Smart Fridges @ #CES 2016 / It’s Just Not emerge, organisations that engage early have the advantage of choosing their response rather than reacting to events. That gap between those who prepared and those who did not is where competitive positioning is actually made or lost.

The most important question is not whether Talking Smart Fridges @ #CES 2016 / It’s Just Not will matter, but how quickly it will matter in your specific context. Leaders benefit most from mapping the ripple effects early — not just the direct impact but the second and third-order consequences that arrive later and hit harder. That is the practical work of foresight.